E-commerce Attribution

Discover how different attribution models credit different marketing channels and activities with your online revenue. Start making better informed marketing budget decisions today.

This insight attributes your online revenue to different marketing channels and activities by applying different attribution models directly to your data. E-commerce Attribution is unique because it combines Google Analytics 4 event data with actual order data from your online store. This leads to enriched event data and a native 'fact-check' on attributed revenue.

Explore the differences, choose which attribution fits your business best in a certain timeframe and make better informed decisions on where to spend your marketing budget. Additionally, this insight provides insight into how attribution is changing over time and how many touchpoints the average buyer needs before a purchase.

Note: this insight is powered by raw events from Google Analytics 4 and requires a Google Analytics 4 to BigQuery direct link. Our support team will help you configure this direct link.

Available sources

E-commerce Attribution is powered by data from the following sources:

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