E-commerce Attribution

Discover how different attribution models credit different marketing channels and activities with your online revenue. Start making better informed marketing budget decisions today.

This insight attributes your online revenue to different marketing channels and activities by applying different attribution models directly to your data. Explore the differences, choose which attribution fits your business best in a certain timeframe and make better informed decisions on where to spend your marketing budget.

Attribution models

First Touch - Attributes 100% of the conversion value to the customer's first touchpoint
Last Touch - Gives all credit to the final touchpoint before purchase
Linear - Distributes credit equally across all touchpoints in the customer journey
Time Decay - Assigns more credit to touchpoints closer to the conversion
U-Shaped - Gives 40% credit each to first and last touch, with 20% split among middle touchpoints

Available sources

E-commerce Attribution is powered by server-side tracking data that Eyk measures for you directly on your website. This tracking data is combined with data from the following sources to make sure we attribute each order exactly once:

Shopify

Magento 2

Firmhouse

See the following page for the steps to set up server side tracking in your own Google Tag Manager and BigQuery environments for your brand:

☑️First-party tracking checklist

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