E-commerce Attribution

Server-side tracking

Tracking for Shopify

Tracking for Magento 2

Tracking for Firmhouse🔌Event spec🌐UTM parameter guide

Insights

E-commerce Attribution

Email Performance

Online Store Performance

Paid Performance

RFM Segmentation

Subscription Performance

Website Performance

Sources

Amazon Seller Partner

Bol.com

Copernica

Facebook Ads

Firmhouse

Google Ads

Google Analytics 4

Google Search Console

Klaviyo

Magento 2

Microsoft Advertising

Shopify

Destinations

Google Ads conversion

Google Analytics 4

Meta Ads

TikTok Ads

How-to guides

🔐Configure SSH access for Magento⚖️Attribution models and how to use them

E-commerce Attribution

Discover how different attribution models credit different marketing channels and activities with your online revenue. Start making better informed marketing budget decisions today.

This insight attributes your online revenue to different marketing channels and activities by applying different attribution models directly to your data. Explore the differences, choose which attribution fits your business best in a certain timeframe and make better informed decisions on where to spend your marketing budget.

Attribution models

First Touch - Attributes 100% of the conversion value to the customer's first touchpoint
Last Touch - Gives all credit to the final touchpoint before purchase
Linear - Distributes credit equally across all touchpoints in the customer journey
Time Decay - Assigns more credit to touchpoints closer to the conversion
U-Shaped - Gives 40% credit each to first and last touch, with 20% split among middle touchpoints

❓

Want to know more about attribution measurement methods? Read:

⚖️Attribution models and how to use them

Available sources

E-commerce Attribution is powered by server-side tracking data that Eyk measures for you directly on your website. This tracking data is combined with data from the following sources to make sure we attribute each order exactly once:

Shopify

Magento 2

Firmhouse

See the following page for the steps to set up server side tracking in your own Google Tag Manager and BigQuery environments for your brand:

☑️First-party tracking checklist

← Previous

Website Performance

Email Performance

On this page