Logo
  • E-commerce Attribution
  • Email performance
  • Online Store Performance
  • Paid Performance
  • Subscription Performance
  • Website Performance
  • Shopify
  • Magento
Start free trial
Eyk Docs
Eyk Docs
E-commerce Attribution

E-commerce Attribution

Server-side tracking

Tracking for ShopifyTracking for ShopifyTracking for Magento 2Tracking for Magento 2Tracking for FirmhouseTracking for Firmhouse🔌Event spec🌐UTM parameter guide

Insights

E-commerce AttributionE-commerce AttributionEmail PerformanceEmail PerformanceOnline Store PerformanceOnline Store PerformancePaid PerformancePaid PerformanceRFM SegmentationRFM SegmentationSubscription PerformanceSubscription PerformanceWebsite PerformanceWebsite Performance

Sources

Amazon Seller PartnerAmazon Seller PartnerBol.comBol.comCopernicaCopernicaFacebook AdsFacebook AdsFirmhouseFirmhouseGoogle AdsGoogle AdsGoogle Analytics 4Google Analytics 4Google Search ConsoleGoogle Search ConsoleKlaviyoKlaviyoLinkedInLinkedInMagento 2Magento 2Microsoft AdvertisingMicrosoft AdvertisingPinterestPinterestShopifyShopify

Destinations

Google Ads conversionGoogle Ads conversionGoogle Analytics 4 Google Analytics 4 Meta AdsMeta AdsTikTok AdsTikTok Ads

How-to guides

🔐Configure SSH access for Magento⚖️Attribution models and how to use them

E-commerce Attribution

Discover how different attribution models credit different marketing channels and activities with your online revenue. Start making better informed marketing budget decisions today.

This insight attributes your online revenue to different marketing channels and activities by applying different attribution models directly to your data. Explore the differences, choose which attribution fits your business best in a certain timeframe and make better informed decisions on where to spend your marketing budget.

image

Attribution models

  • First Touch - Attributes 100% of the conversion value to the customer's first touchpoint
  • Last Touch - Gives all credit to the final touchpoint before purchase
  • Linear - Distributes credit equally across all touchpoints in the customer journey
  • Time Decay - Assigns more credit to touchpoints closer to the conversion
  • U-Shaped - Gives 40% credit each to first and last touch, with 20% split among middle touchpoints
❓

Want to know more about attribution measurement methods? Read:

⚖️Attribution models and how to use them

Available sources

E-commerce Attribution is powered by server-side tracking data that Eyk measures for you directly on your website. This tracking data is combined with data from the following sources to make sure we attribute each order exactly once:

ShopifyShopifyMagento 2Magento 2FirmhouseFirmhouse

See the following page for the steps to set up server side tracking in your own Google Tag Manager and BigQuery environments for your brand:

☑️First-party tracking checklist

← Previous

Website PerformanceWebsite Performance

Next →

Email PerformanceEmail Performance

On this page

  • E-commerce Attribution
  • Attribution models
  • Available sources
Logo

Login

Start free trial

© Eyk B.V.

LinkedIn