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The Meta Ads destination sends client-side and server-side event data from Eyk to Meta. Use it to optimize campaigns on Facebook and Instagram.

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Before you start

You need:
  • Access to Facebook Events Manager for your ads account.
  • Access to the Tracking page in Eyk.
Setup has two parts. First you collect three values in Events Manager, then you enter them in Eyk.

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Part 1: Get your credentials from Meta

1

Open Events Manager

Go to Facebook Events Manager for your ads account.
2

Open your data source settings

In the Data sources list, click the data source you want to connect. Then open the Settings tab.
Settings tab in Events Manager
3

Copy the Dataset ID

On the Settings tab, copy the Dataset ID. You need it in Part 2.
Dataset ID field
4

Generate an access token

On the Settings tab, scroll down to the Conversion API section and click Generate access token. Copy the access token. You need it in Part 2.
Generate access token button
5

Copy the test event code

Go to the Test events tab. Open the section Confirm that your server’s events are set up correctly. Click Copy to copy the test event code. You need it in Part 2.
Test event code

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Part 2: Add the destination in Eyk

1

Add a destination

In Eyk, go to Tracking and click + Add destination.
Add destination button in Eyk
2

Select Meta Ads

Select Meta Ads from the list of destinations.
3

Start verification

Enter the Dataset ID, API access token and Test ID from Part 1 and click Start verification.
Meta Ads verification screen
After you publish this destination, pause or remove all existing Facebook tracking. Otherwise conversions are tracked twice.