Server-side tracking
Tracking for Shopify
Tracking for Magento 2
Tracking for FirmhouseEvent specUTM parameter guideInsights
E-commerce Attribution
Email Performance
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RFM Segmentation
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Website PerformanceSources
Amazon Seller Partner
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Firmhouse
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Google Analytics 4
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Magento 2
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ShopifyDestinations
Google Ads conversion
Google Analytics 4 
Meta Ads
TikTok AdsHow-to guides
Configure SSH access for MagentoAttribution models and how to use themMeta Ads destination
Conversion tracking
The Meta Ads destination in Eyk sends both Client-side and Server-side event data to Meta, and can be used to optimise campaigns running on Facebook and Instagram.
Instead looking for the steps to add Facebook Ads as a source in Eyk? Take a look at this page
Setup instructions
- Go to Facebook Events Manager for your ads account
- In the Data sources list, click on the data source you would like to connect. Then navigate to the Settings tab
- On the Settings tab, copy the Dataset ID - you will need this later
- On the Settings tab, scroll down to the Conversion API section and click Generate access token. Copy the access token, you’ll need this in one of the next steps
- Go the Test events tab. Open the section Confirm that your server’s events are set up correctly. Click the Copy button to copy the test event code - you’ll need this in the next step
- In your Eyk environment, go to Tracking and click the + Add destination button
- Select Meta Ads from the list of destinations
- Enter the Dataset ID, API access token and Test ID collected in the previous steps and click Start verification
All done! ✅
Once you publish this destination, you should pause or remove all existing Facebook tracking. Leaving these on will lead to duplicate tracking.
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TikTok AdsOn this page
- Meta Ads destination
- Conversion tracking
- Setup instructions