Google Ads conversion

Google Ads conversion destination

Conversion tracking

The Google Ads conversion destination in Eyk sends server-side event data to Google Ads, and can be used to optimise campaigns.

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Instead looking for the steps to add Google Ads as a source in Eyk? Take a look at this page

Setup instructions

Go to your Google Ads account and click on Goals in the left-side menu

Scroll down and click on the button + Create conversion action

On the next page, select Website

Enter you website domain and click Scan

In case you see the following note, click Use Google Ads only. If you don’t see this, please skip this step

Scroll down to the section Create conversion actions manually using code and click + Add a conversion action manually

On the next page, click on the Select category drop down and select Purchase

Then click on Conversion action optimization options to expand and select Secondary action not used for bidding optimization

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We initially run the conversion actions in secondary mode because conversion actions in Google Ads require a certain volume of data to optimize performance effectively. By keeping your existing conversion action as the primary one and running it alongside Eyk for approximately two weeks, you can ensure a seamless transition.

For Conversion name enter Purchase (Eyk)

Keep the default settings in the Value and Count section. Under Value, the option Use different values for each conversion should be selected. Under Count, ensure Every is selected

Under the Enhanced conversions section, ensure Use enhanced conversions for this conversion action is selected. Then click the Done button in the bottom left corner

Click + Add a conversion action manually and repeat steps 6 to 10 for Goal categories Add to cart and Begin checkout

When Purchase, Add to cart and Begin checkout are all added, select Save and continue

On the next page, select Use Google Tag Manager

Copy the following values — you’ll need them in the next steps

Conversion ID
Conversion label: Purchase (Eyk)
Conversion label: Add to cart (Eyk)
Conversion label: Begin checkout (Eyk)

Click the Done button
In your Eyk environment, go to Tracking and click the + Add destination button

Select Google Ads conversion from the list of destinations
Enter the fields as collected in the previous steps and click Start verification

All done! ✅

⚠️

Once you publish this destination, you should pause or remove all existing Facebook tracking. Leaving these on will lead to duplicate tracking.

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Google Ads conversion destination
Conversion tracking
Setup instructions