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Set up first-party, server-side tracking for your store, send conversions to your ad platforms, and build your own apps on Eyk data.

Server-side tracking

Give Eyk access to Shopify, Magento 2 or Firmhouse, and learn about the Eyk event specification and UTM parameters.

Destinations

Connect Google Ads, Google Analytics 4, Meta Ads, TikTok Ads and OpenAI Ads to receive server-side conversions.

How-to guides

Connect Magento over SSH, load data from a custom backend, and learn how attribution models credit your marketing.

Agentic

Connect an AI tool through MCP, or build your own app on Eyk data.