Server-side tracking

Tracking for Shopify

Tracking for Magento 2

Tracking for Firmhouse

Insights

E-commerce Attribution

Email Performance

Online Store Performance

Paid Performance

RFM Segmentation

Subscription Performance

Website Performance

Sources

Amazon Seller Partner

Bol.com

Copernica

Facebook Ads

Firmhouse

Google Ads

Google Analytics 4

Google Search Console

Klaviyo

LinkedIn

Magento 2

Microsoft Advertising

Pinterest

Shopify

Destinations

Google Ads conversion

Google Analytics 4

Meta Ads

How-to guides

UTM parameter guide

A UTM parameter is a piece of code that you add to the end of a destination URL and is used to track the performance of your marketing activities that drive traffic to your online store. The UTM parameters help the Eyk attribution models identify the traffic source and campaign or email details.

UTM set-up can differ slightly per source. Below we first give the general set-up steps, followed by specific examples and ready to use snippets that you can in each of your channels.

Combining UTMs

Often existing UTMs are already in place. These existing UTMs can be combined with the Eyk UTMs by joining them together, separated by an & symbol.

Example:

eyk_source=EXAMPLE_CHANNEL&eyk_id=EXAMPLE_ID&utm_source=EXAMPLE_CHANNEL

In this example, the Eyk UTMs (eyk_source and eyk_id) are combined with the standard utm_source parameter. There is nothing complicated to it, just paste them together and make sure each parameter is separated by an & symbol !

Set-up steps per source

Meta

For Meta, go to each of your ads and click the “Edit” button. The following tracking template can be placed in the URL Parameters field under the Tracking settings of your ads:

eyk_source={{site_source_name}}&eyk_campaign={{campaign.id}}&eyk_id={{ad.id}}

Google Ads

For Google Ads, first go to Admin >> Account Settings >> Tracking , then place the following piece of code in the Tracking template field:

{lpurl}?eyk_source=google&eyk_campaign={campaignid}&eyk_id={creative}

Microsoft Ads

For Microsoft Ads, first go to Campaigns >> Settings and click on the tab Account level options. Then place the following piece of code in the Tracking template field:

{lpurl}?eyk_source=bing&eyk_campaign={CampaignId}&eyk_id={adid}

TikTok Ads

For TikTok the required Eyk tracking parameters will need to be added to every ad. Unfortunately TikTok does not provide a way to bulk edit ads.

To add the tracking parameters, for each ad go to Edit ad and navigate to the Destination section. On the Destination section enter the following tracking template in the URL field:

?eyk_source=tiktok&eyk_campaign=__CAMPAIGN_ID__&eyk_term=__AID__&eyk_id=__CID__

Pinterest Ads

For Pinterest, go to each ad and scroll down to the Destination URL. Then copy the following piece of code and append it to the Destination URL:

?eyk_source=pinterest&eyk_campaign={campaignid}&eyk_id={adid}

As an example, if your existing destination url is https://example.com/product then the new destination url with Eyk UTMs will be: https://example.com/product?eyk_source=pinterest&eyk_campaign={campaignid}&eyk_id={adid}

Klaviyo

For Klaviyo, head over to Settings >> Other and click on UTM tracking and use the button Add UTM parameter to add the following parameters:

Next, set the toggle Automatically add UTM parameters to links to ON

>> Don’t forget to click Save

For existing campaigns, make sure the tracking parameters are included by going into Editing mode for each campaign. Scroll down to the Tracking section and ensure that Include tracking parameters is set to ON. Make sure Customize tracking parameters is turned OFF.

Do the same for existing flows: go to each of your Flows and enter Edit mode. For each Email and SMS action in the flow go to Settings and make sure Enable UTM tracking is set to ON.

Other sources

Identifying traffic using Eyk can easily be done by adding the following four UTM parameters to your ad links:

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On this page

• UTM parameter guide
• Combining UTMs
• Set-up steps per source
• Meta
• Google Ads
• Microsoft Ads
• TikTok Ads
• Pinterest Ads
• Klaviyo
• Other sources