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UTM parameter guide

A UTM parameter is a piece of code that you add to the end of a destination URL and is used to track the performance of your marketing activities that drive traffic to your online store. The UTM parameters help the Eyk attribution models identify the traffic source and campaign or email details.

UTM set-up can differ slightly per source. Below we first give the general set-up steps, followed by specific examples and ready to use snippets that you can in each of your channels.

Set-up steps per source

Google Ads

For Google Ads, first go to Admin >> Account Settings >> Tracking , then place the following piece of code in the Tracking template field:

{lpurl}?eyk_source=google&eyk_campaign={campaignid}&eyk_content={creative}

Next, go to Campaigns >> Campaigns and select the campaigns that you would like to track with Eyk first party tracking. Click Edit followed by Change tracking template. Place the above same piece of code into the Tracking template field. Click Apply.

Then do the same for Adgroups: go to Campaigns >> Ad Groups and select the Ad Groups that you would like to start tracking. Click Edit followed by Change tracking template. Place the above same piece of code into the Tracking template field. Click Apply.

Klaviyo

For Klaviyo, head over to Settings >> UTM tracking and enter the following settings in the list you see below:

UTM parameter	Campaign values	Flow value
Source (utm_source)	Klaviyo	Klaviyo
Medium (utm_medium)	<<leave empty>>	<<leave empty>>
Campaign (utm_campaign)	Campaign name (campaign id)	Flow message name (flow message id)
Id (utm_id)	Campaign id	Flow id
Term (utm_term)	<<leave empty>>	<<leave empty>>

Additionally, add the following three parameters to the list:

UTM parameter	Campaign values	Flow value
eyk_source	klaviyo	klaviyo
eyk_profile_id	Klaviyo profile id	Klaviyo profile id
eyk_medium	campaign	campaign

Make sure to hit the Save button to save your changes.

Next, to make sure the tracking parameters are included for your campaigns, go to each of your campaigns, enter Edit mode, scroll down to the Tracking section and ensure that Include tracking parameters is set to ON. Make sure Customize tracking parameters is turned OFF.

Next, make tracking parameter is enabled for all the actions in your flows: go to each of your Flows, enter Edit mode, go to each Email and SMS action in the flow. In the sidebar on the right, under Settings make sure Enable UTM tracking is set to ON.

Other sources

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Any source missing for which you would like to see specific examples? Don’t hesitate to reach out using the in-product chat and we’ll help you set-up!

Identifying traffic using Eyk can easily be done by adding the following four UTM parameters to your ad links:

UTM parameter	Dynamic values	Static values (requires you to manually provide the value)
eyk_source=	{source_name}	<<ENTER SOURCE NAME>>
eyk_campaign=	{campaign_id}	<<ENTER CAMPAIGN ID>>
eyk_term=	{adgroup_id}	<<ENTER ADGROUP ID>>
eyk_content=	{ad_id}	<<ENTER AD ID>>

If there is a good reason to no use these UTM parameters but instead use traditional UTM parameters (for instance when you already have a large set of campaigns running with these UTMs), it is also possible to use the following UTM parameters:

UTM parameter	Dynamic values	Static values (requires you to manually provide the value)
utm_source=	{source_name}	<<ENTER SOURCE NAME>>
utm_campaign=	{campaign_id}	<<ENTER CAMPAIGN ID>>
utm_term=	{adgroup_id}	<<ENTER ADGROUP ID>>
utm_content=	{ad_id}	<<ENTER AD ID>>

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E-commerce Attribution

On this page

UTM parameter guide
Set-up steps per source
Meta
Google Ads
Klaviyo
Other sources

UTM parameter guide

UTM parameter guide

Set-up steps per source

Meta

Google Ads

Klaviyo

Other sources