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Meta AdsHow-to guides
Configure SSH access for MagentoAttribution models and how to use themPaid Performance
Determine your most effective ad channels and campaigns by comparing ad performance metrics across all your ad channels.
The Paid Performance insight is a powerful tool for marketers who want to optimize their ad campaigns. It contains a range of performance metrics such as clicks, impressions and conversions, which have been sourced from popular ad channels including Facebook Ads, Pinterest, Google Ads and Microsoft Ads. By comparing these metrics across different ad channels and campaigns, you can quickly identify which channels and campaigns are performing the best, and make data-driven decisions on how to allocate your ad spend more effectively.
Paid Performance also allows you to filter and group your data by dimensions such as date, campaign name and ad name to gain deeper insights into your ad performance. For example, you can track the performance of specific campaigns over time and see how they compare against each other or drill down into the performance of individual ads to understand which ones are resonating with your audience the most. These insights can be used to create compelling dashboards and reports that help you communicate the impact of your ad campaigns to stakeholders, and make informed decisions on how to optimize your advertising strategy for better results.
Available sources
Paid Performance is powered by data from the following sources:
Facebook AdsGoogle AdsLinkedInMicrosoft AdvertisingPinterest← Previous
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RFM SegmentationOn this page
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- Available sources