🔌

Event spec

Server-side tracking

Tracking for Shopify

Tracking for Magento 2

Tracking for Firmhouse🔌Event spec🌐UTM parameter guide

Insights

E-commerce Attribution

Email Performance

Online Store Performance

Paid Performance

RFM Segmentation

Subscription Performance

Website Performance

Sources

Amazon Seller Partner

Bol.com

Copernica

Facebook Ads

Firmhouse

Google Ads

Google Analytics 4

Google Search Console

Klaviyo

Magento 2

Microsoft Advertising

Shopify

Destinations

Google Ads conversion

Google Analytics 4

Meta Ads

TikTok Ads

How-to guides

🔐Configure SSH access for Magento⚖️Attribution models and how to use them

Eyk event specification

Page load

This event is automatically tracked and does not need to be added to the data layer.

Type: client-side 🌐

{
    "event": "page_view_eyk",
    "user_data": {
        "city": "Rotterdam",
        "country": "NL",
        "customer_id": "12349878",
        "email": "example@eykdata.com",
        "first_name": "Eyk",
        "last_name": "Data",
        "phone": "+31612345678",
        "region": "Zuid-Holland",
        "street": "Stationsplein",
        "zip": "3013AK"
    }
}

View Item

Type: client-side 🌐

{
    "event": "view_item_eyk",
    "ecommerce": {
        "currency": "EUR",
        "value": "100",
        "items": [
            {
               "image_url": "https://example-store.com/images/snowboard-hydrogen.png",
               "item_brand": "Hydrogen Vendor",
               "item_category": "Gifts",
               "item_id": "9143899914523",
               "item_name": "The Collection Snowboard: Hydrogen",
               "item_sku": "SKU-76543281",
               "item_variant": "485646409345615",
               "price": "100",
               "quantity": "1",
               "variant_name": "Default Title"
           }
        ]
    },
    "user_data": {
        "city": "Rotterdam",
        "country": "NL",
        "customer_id": "12349878",
        "email": "example@eykdata.com",
        "first_name": "Eyk",
        "last_name": "Data",
        "phone": "+31612345678",
        "region": "Zuid-Holland",
        "street": "Stationsplein",
        "zip": "3013AK"
    }
}

View Collection

Type: client-side 🌐

{
    "event": "view_collection_eyk",
    "ecommerce": {
        "collection_id": "12345678",
        "currency": "EUR",
        "item_list_name": "Products",
        "items": [
            {
                "image_url": "https://example-store.com/images/gift-card.png",
                "index": "1",
                "item_brand": "Snowboard Vendor",
                "item_category": "Gifts",
                "item_id": "8404872757547",
                "item_name": "Gift Card",
                "item_sku": "SKU-123478",
                "item_variant": "45556788429099",
                "price": "10.00",
                "variant_name": "$10"
            },
            {
                "image_url": "https://example-store.com/images/ski-wax.png",
                "index": "2",
                "item_brand": "GTM-test-store-10",
                "item_category": "Gifts",
                "item_id": "9143900537115",
                "item_name": "Selling Plans Ski Wax",
                "item_sku": "SKU-1237658",
                "item_variant": "48564641825051",
                "price": "24.95",
                "variant_name": "Selling Plans Ski Wax"
           }
         ]
     },
     "user_data": {
        "city": "Rotterdam",
        "country": "NL",
        "customer_id": "12349878",
        "email": "example@eykdata.com",
        "first_name": "Eyk",
        "last_name": "Data",
        "phone": "+31612345678",
        "region": "Zuid-Holland",
        "street": "Stationsplein",
        "zip": "3013AK"
     }
}

Add to Cart

Type: client-side 🌐

{
    "event": "add_to_cart_eyk",
    "ecommerce": {
        "currency": "EUR",
        "value": "600",
        "items": [
            {
               "image_url": "https://example-store.com/images/snowboard-hydrogen.png",
               "item_brand": "Hydrogen Vendor",
               "item_category": "Gifts",
               "item_id": "9143899914523",
               "item_name": "The Collection Snowboard: Hydrogen",
               "item_sku": "SKU-76543281",
               "item_variant": "485646409345615",
               "price": "600",
               "quantity": "1",
               "variant_name": "Default Title"
            }
        ]
    },
     "user_data": {
        "city": "Rotterdam",
        "country": "NL",
        "customer_id": "12349878",
        "email": "example@eykdata.com",
        "first_name": "Eyk",
        "last_name": "Data",
        "phone": "+31612345678",
        "region": "Zuid-Holland",
        "street": "Stationsplein",
        "zip": "3013AK"
    }
}

View Cart

Type: client-side 🌐

{
    "event": "view_cart_eyk",
    "ecommerce": {
         "value": "600",
         "currency": "EUR",
         "cart_quantity": "1",
         "items": [
             {
                "image_url": "https://example-store.com/images/snowboard-hydrogen.png",
                "item_brand": "Hydrogen Vendor",
                "item_category": "Gifts",
                "item_id": "9143899914523",
                "item_name": "The Collection Snowboard: Hydrogen",
                "item_sku": "SKU-76543281",
                "item_variant": "485646409345615",
                "price": "600",
                "quantity": "1",
                "variant_name": "Default Title"
             }
         ]
     },
     "user_data": {
        "city": "Rotterdam",
        "country": "NL",
        "customer_id": "12349878",
        "email": "example@eykdata.com",
        "first_name": "Eyk",
        "last_name": "Data",
        "phone": "+31612345678",
        "region": "Zuid-Holland",
        "street": "Stationsplein",
        "zip": "3013AK"
    }
}

Begin Checkout

Type: client-side 🌐

{
    "event": "begin_checkout_eyk",
    "ecommerce": {
        "value": "600",
        "currency": "EUR",
        "cart_quantity": "1",
        "items": [
            {
              "image_url": "https://example-store.com/images/snowboard-hydrogen.png",
              "item_brand": "Hydrogen Vendor",
              "item_category": "Gifts",
              "item_id": "9143899914523",
              "item_name": "The Collection Snowboard: Hydrogen",
              "item_sku": "SKU-76543281",
              "item_variant": "485646409345615",
              "price": "600",
              "quantity": "1",
              "variant_name": "Default Title"
            }
         ]
     },
     "user_data": {
        "city": "Rotterdam",
        "country": "NL",
        "customer_id": "12349878",
        "email": "example@eykdata.com",
        "first_name": "Eyk",
        "last_name": "Data",
        "phone": "+31612345678",
        "region": "Zuid-Holland",
        "street": "Stationsplein",
        "zip": "3013AK"
     }
}

Add Payment Info

Type: client-side 🌐

{
    "event": "add_payment_info_eyk",
    "ecommerce": {
         "value": "600",
         "currency": "EUR",
         "cart_quantity": "1",
         "items": [
             {
               "image_url": "https://example-store.com/images/snowboard-hydrogen.png",
               "item_brand": "Hydrogen Vendor",
               "item_category": "Gifts",
               "item_id": "9143899914523",
               "item_name": "The Collection Snowboard: Hydrogen",
               "item_sku": "SKU-76543281",
               "item_variant": "485646409345615",
               "price": "600",
               "quantity": "1",
               "variant_name": "Default Title"
             }
         ]
     },
     "user_data": {
        "city": "Rotterdam",
        "country": "NL",
        "customer_id": "12349878",
        "email": "example@eykdata.com",
        "first_name": "Eyk",
        "last_name": "Data",
        "phone": "+31612345678",
        "region": "Zuid-Holland",
        "street": "Stationsplein",
        "zip": "3013AK"
     }
}

Add Shipping Info

Type: client-side 🌐

{
    "event": "add_shipping_info_eyk",
    "ecommerce": {
         "value": "600",
         "currency": "EUR",
         "cart_quantity": "1",
         "items": [
             {
               "image_url": "https://example-store.com/images/snowboard-hydrogen.png",
               "item_brand": "Hydrogen Vendor",
               "item_category": "Gifts",
               "item_id": "9143899914523",
               "item_name": "The Collection Snowboard: Hydrogen",
               "item_sku": "SKU-76543281",
               "item_variant": "485646409345615",
               "price": "600",
               "quantity": "1",
               "variant_name": "Default Title"
             }
         ]
     },
     "user_data": {
        "city": "Rotterdam",
        "country": "NL",
        "customer_id": "12349878",
        "email": "example@eykdata.com",
        "first_name": "Eyk",
        "last_name": "Data",
        "phone": "+31612345678",
        "region": "Zuid-Holland",
        "street": "Stationsplein",
        "zip": "3013AK"
     }
}

Purchase

Type: client-side 🌐 & server-side 🔌

{
    "event": "purchase_eyk",
    "ecommerce": {
        "cart_quantity": "1",
        "value": "600",
        "coupon": "test",
        "currency": "EUR",
        "discount": "test",
        "discount_amount": "90.00",
        "discount_percentage": "15",
        "shipping": "0",
        "sub_total": "510",
        "tax": "0",
        "transaction_id": "5937102258459",
        "items": [
            {
               "image_url": "https://example-store.com/images/snowboard-hydrogen.png",
               "item_brand": "Hydrogen Vendor",
               "item_category": "Gifts",
               "item_id": "9143899914523",
               "item_name": "The Collection Snowboard: Hydrogen",
               "item_sku": "SKU-76543281",
               "item_variant": "485646409345615",
               "price": "600",
               "quantity": "1",
               "variant_name": "Default Title"
             }
         ]
     },
     "user_data": {
        "city": "Rotterdam",
        "country": "NL",
        "customer_id": "12349878",
        "email": "example@eykdata.com",
        "first_name": "Eyk",
        "last_name": "Data",
        "phone": "+31612345678",
        "region": "Zuid-Holland",
        "street": "Stationsplein",
        "zip": "3013AK",
        "new_customer": true
     }
}

Subscription Start

Type: client-side 🌐 & server-side 🔌

{
    "event": "subscription_start_eyk",
    "ecommerce": {
        "currency": "EUR",
        "value": "100",
        "items": [
            {
               "image_url": "https://example-store.com/images/subscription-product.png",
               "item_brand": "Subscription Vendor",
               "item_category": "Subscriptions",
               "item_id": "9143899914524",
               "item_name": "Monthly Subscription",
               "item_sku": "SKU-SUB-001",
               "item_variant": "485646409345616",
               "price": "100",
               "quantity": "1",
               "variant_name": "Monthly Plan"
           }
        ]
    },
    "user_data": {
        "city": "Rotterdam",
        "country": "NL",
        "customer_id": "12349878",
        "email": "example@eykdata.com",
        "first_name": "Eyk",
        "last_name": "Data",
        "phone": "+31612345678",
        "region": "Zuid-Holland",
        "street": "Stationsplein",
        "zip": "3013AK",
        "new_customer": true
    }
}

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Eyk Docs

🌐UTM parameter guide

On this page

Eyk event specification
Page load
View Item
View Collection
Add to Cart
View Cart
Begin Checkout
Add Payment Info
Add Shipping Info
Purchase
Subscription Start