Server-side tracking
Tracking for Shopify
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E-commerce Attribution
Email Performance
Online Store Performance
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Copernica
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Configure SSH access for MagentoAttribution models and how to use themEyk event specification
Page load
This event is automatically tracked and does not need to be added to the data layer.
Type: client-side 🌐
{
"event": "page_view",
"user_data": {
"city": "Rotterdam",
"country": "NL",
"customer_id": "12349878",
"email": "example@eykdata.com",
"first_name": "Eyk",
"last_name": "Data",
"phone": "+31612345678",
"region": "Zuid-Holland",
"street": "Stationsplein",
"zip": "3013AK"
}
}View Item
Type: client-side 🌐
{
"event": "view_item",
"ecommerce": {
"currency": "EUR",
"value": "100",
"items": [
{
"image_url": "https://example-store.com/images/snowboard-hydrogen.png",
"item_brand": "Hydrogen Vendor",
"item_category": "Gifts",
"item_id": "9143899914523",
"item_name": "The Collection Snowboard: Hydrogen",
"item_sku": "SKU-76543281",
"item_variant": "485646409345615",
"price": "100",
"quantity": "1",
"variant_name": "Default Title"
}
]
},
"user_data": {
"city": "Rotterdam",
"country": "NL",
"customer_id": "12349878",
"email": "example@eykdata.com",
"first_name": "Eyk",
"last_name": "Data",
"phone": "+31612345678",
"region": "Zuid-Holland",
"street": "Stationsplein",
"zip": "3013AK"
}
}
View Collection
Type: client-side 🌐
{
"event": "view_collection",
"ecommerce": {
"collection_id": "12345678",
"currency": "EUR",
"item_list_name": "Products",
"items": [
{
"image_url": "https://example-store.com/images/gift-card.png",
"index": "1",
"item_brand": "Snowboard Vendor",
"item_category": "Gifts",
"item_id": "8404872757547",
"item_name": "Gift Card",
"item_sku": "SKU-123478",
"item_variant": "45556788429099",
"price": "10.00",
"variant_name": "$10"
},
{
"image_url": "https://example-store.com/images/ski-wax.png",
"index": "2",
"item_brand": "GTM-test-store-10",
"item_category": "Gifts",
"item_id": "9143900537115",
"item_name": "Selling Plans Ski Wax",
"item_sku": "SKU-1237658",
"item_variant": "48564641825051",
"price": "24.95",
"variant_name": "Selling Plans Ski Wax"
}
]
},
"user_data": {
"city": "Rotterdam",
"country": "NL",
"customer_id": "12349878",
"email": "example@eykdata.com",
"first_name": "Eyk",
"last_name": "Data",
"phone": "+31612345678",
"region": "Zuid-Holland",
"street": "Stationsplein",
"zip": "3013AK"
}
}Add to Cart
Type: client-side 🌐
{
"event": "add_to_cart",
"ecommerce": {
"currency": "EUR",
"value": "600",
"items": [
{
"image_url": "https://example-store.com/images/snowboard-hydrogen.png",
"item_brand": "Hydrogen Vendor",
"item_category": "Gifts",
"item_id": "9143899914523",
"item_name": "The Collection Snowboard: Hydrogen",
"item_sku": "SKU-76543281",
"item_variant": "485646409345615",
"price": "600",
"quantity": "1",
"variant_name": "Default Title"
}
]
},
"user_data": {
"city": "Rotterdam",
"country": "NL",
"customer_id": "12349878",
"email": "example@eykdata.com",
"first_name": "Eyk",
"last_name": "Data",
"phone": "+31612345678",
"region": "Zuid-Holland",
"street": "Stationsplein",
"zip": "3013AK"
}
}View Cart
Type: client-side 🌐
{
"event": "view_cart",
"ecommerce": {
"value": "600",
"currency": "EUR",
"cart_quantity": "1",
"items": [
{
"image_url": "https://example-store.com/images/snowboard-hydrogen.png",
"item_brand": "Hydrogen Vendor",
"item_category": "Gifts",
"item_id": "9143899914523",
"item_name": "The Collection Snowboard: Hydrogen",
"item_sku": "SKU-76543281",
"item_variant": "485646409345615",
"price": "600",
"quantity": "1",
"variant_name": "Default Title"
}
]
},
"user_data": {
"city": "Rotterdam",
"country": "NL",
"customer_id": "12349878",
"email": "example@eykdata.com",
"first_name": "Eyk",
"last_name": "Data",
"phone": "+31612345678",
"region": "Zuid-Holland",
"street": "Stationsplein",
"zip": "3013AK"
}
}Begin Checkout
Type: client-side 🌐
{
"event": "begin_checkout",
"ecommerce": {
"value": "600",
"currency": "EUR",
"cart_quantity": "1",
"items": [
{
"image_url": "https://example-store.com/images/snowboard-hydrogen.png",
"item_brand": "Hydrogen Vendor",
"item_category": "Gifts",
"item_id": "9143899914523",
"item_name": "The Collection Snowboard: Hydrogen",
"item_sku": "SKU-76543281",
"item_variant": "485646409345615",
"price": "600",
"quantity": "1",
"variant_name": "Default Title"
}
]
},
"user_data": {
"city": "Rotterdam",
"country": "NL",
"customer_id": "12349878",
"email": "example@eykdata.com",
"first_name": "Eyk",
"last_name": "Data",
"phone": "+31612345678",
"region": "Zuid-Holland",
"street": "Stationsplein",
"zip": "3013AK"
}
}Add Payment Info
Type: client-side 🌐
{
"event": "add_payment_info",
"ecommerce": {
"value": "600",
"currency": "EUR",
"cart_quantity": "1",
"items": [
{
"image_url": "https://example-store.com/images/snowboard-hydrogen.png",
"item_brand": "Hydrogen Vendor",
"item_category": "Gifts",
"item_id": "9143899914523",
"item_name": "The Collection Snowboard: Hydrogen",
"item_sku": "SKU-76543281",
"item_variant": "485646409345615",
"price": "600",
"quantity": "1",
"variant_name": "Default Title"
}
]
},
"user_data": {
"city": "Rotterdam",
"country": "NL",
"customer_id": "12349878",
"email": "example@eykdata.com",
"first_name": "Eyk",
"last_name": "Data",
"phone": "+31612345678",
"region": "Zuid-Holland",
"street": "Stationsplein",
"zip": "3013AK"
}
}Add Shipping Info
Type: client-side 🌐
{
"event": "add_shipping_info",
"ecommerce": {
"value": "600",
"currency": "EUR",
"cart_quantity": "1",
"items": [
{
"image_url": "https://example-store.com/images/snowboard-hydrogen.png",
"item_brand": "Hydrogen Vendor",
"item_category": "Gifts",
"item_id": "9143899914523",
"item_name": "The Collection Snowboard: Hydrogen",
"item_sku": "SKU-76543281",
"item_variant": "485646409345615",
"price": "600",
"quantity": "1",
"variant_name": "Default Title"
}
]
},
"user_data": {
"city": "Rotterdam",
"country": "NL",
"customer_id": "12349878",
"email": "example@eykdata.com",
"first_name": "Eyk",
"last_name": "Data",
"phone": "+31612345678",
"region": "Zuid-Holland",
"street": "Stationsplein",
"zip": "3013AK"
}
}Purchase
Type: client-side 🌐 & server-side 🔌
{
"event": "purchase",
"ecommerce": {
"cart_quantity": "1",
"value": "600",
"coupon": "test",
"currency": "EUR",
"discount": "test",
"discount_amount": "90.00",
"discount_percentage": "15",
"shipping": "0",
"sub_total": "510",
"tax": "0",
"transaction_id": "5937102258459",
"items": [
{
"image_url": "https://example-store.com/images/snowboard-hydrogen.png",
"item_brand": "Hydrogen Vendor",
"item_category": "Gifts",
"item_id": "9143899914523",
"item_name": "The Collection Snowboard: Hydrogen",
"item_sku": "SKU-76543281",
"item_variant": "485646409345615",
"price": "600",
"quantity": "1",
"variant_name": "Default Title"
}
]
},
"user_data": {
"city": "Rotterdam",
"country": "NL",
"customer_id": "12349878",
"email": "example@eykdata.com",
"first_name": "Eyk",
"last_name": "Data",
"phone": "+31612345678",
"region": "Zuid-Holland",
"street": "Stationsplein",
"zip": "3013AK",
"new_customer": true
}
}Subscription Start
Type: client-side 🌐 & server-side 🔌
{
"event": "subscription_start",
"ecommerce": {
"currency": "EUR",
"value": "100",
"items": [
{
"image_url": "https://example-store.com/images/subscription-product.png",
"item_brand": "Subscription Vendor",
"item_category": "Subscriptions",
"item_id": "9143899914524",
"item_name": "Monthly Subscription",
"item_sku": "SKU-SUB-001",
"item_variant": "485646409345616",
"price": "100",
"quantity": "1",
"variant_name": "Monthly Plan"
}
]
},
"user_data": {
"city": "Rotterdam",
"country": "NL",
"customer_id": "12349878",
"email": "example@eykdata.com",
"first_name": "Eyk",
"last_name": "Data",
"phone": "+31612345678",
"region": "Zuid-Holland",
"street": "Stationsplein",
"zip": "3013AK",
"new_customer": true
}
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