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Tracking for Magento 2

Tracking for Magento 2

Server-side tracking

Tracking for ShopifyTracking for ShopifyTracking for Magento 2Tracking for Magento 2Tracking for FirmhouseTracking for Firmhouse🔌Event spec🌐UTM parameter guide

Insights

E-commerce AttributionE-commerce AttributionEmail PerformanceEmail PerformanceOnline Store PerformanceOnline Store PerformancePaid PerformancePaid PerformanceRFM SegmentationRFM SegmentationSubscription PerformanceSubscription PerformanceWebsite PerformanceWebsite Performance

Sources

Amazon Seller PartnerAmazon Seller PartnerBol.comBol.comCopernicaCopernicaFacebook AdsFacebook AdsFirmhouseFirmhouseGoogle AdsGoogle AdsGoogle Analytics 4Google Analytics 4Google Search ConsoleGoogle Search ConsoleKlaviyoKlaviyoLinkedInLinkedInMagento 2Magento 2Microsoft AdvertisingMicrosoft AdvertisingPinterestPinterestShopifyShopify

Destinations

Google Ads conversionGoogle Ads conversionGoogle Analytics 4 Google Analytics 4 Meta AdsMeta AdsTikTok AdsTikTok Ads

How-to guides

🔐Configure SSH access for Magento⚖️Attribution models and how to use them

Tracking for Magento 2

Before the Eyk team can set-up server-side tracking for your store, two steps will need to be taken:

  1. Install the Stape Magento 2 plugin from the Adobe commerce marketplace
  2. Add a new user for Eyk in the Magento admin environment

We’ve written down the steps for both below.

ℹ️

Instead looking for the steps to add Magento 2 as a source in Eyk? Take a look at this page

Install the Stape plugin

🤝

Eyk partners with Stape.io , the leading hosting provider for server side tracking, to deliver you world-class, first-party tracking that seamlessly integrates with your existing setup.

Start your setup by installing the Stape Magento plugin from the Adobe commerce marketplace.

Not installing the plugin yourself? Share this link with your Magento developer and ask them to install the plugin for you.

As soon as the Eyk team has access to your Magento admin environment, they will test if the plugin is correctly firing all tracking events.

ℹ️

During installation of the plugin, please ensure to properly test the existing functionality of your online store before releasing to production. While the Eyk team will test if the plugin has been installed correctly, it’s difficult for our engineers to spot when something else is working differently than before.

Create a new Magento user for Eyk

🤝
We’re here to help! Know that the Eyk team is available for hands-on support to guide you to a fully first-party tracking setup

Step 1: add a new user

In your Magento 2 admin environment, go to System >> Permissions >> All users. Click on the Add New User button to add a new user for Eyk with the following details:

  • User Name: eykdata
  • First Name: Eyk
  • Last Name: Data
  • Email : tracking@eykdata.com
  • Password: Choose and enter a secure password

Make sure to select a strong password to protect the account.

Step 2: assign roles to the new user

Next assign a role to the new Eyk user that has at least the following Role Resources:

  • Stape plugin resources: all resources related to the installed Stape plugin should be added to the role
  • Clean Cache Action resources: both Flush Cache Storage and Flush Magento Cache resources should be added to the role

Step 3: share login credentials

After creating the account in Magento, share the username and password with your onboarding lead at Eyk using a secure method, such as a password manager, to ensure the information remains protected.

👐

Not sure how to securely share the credentials? Don’t hesitate to ask your contact person at Eyk for help!

All done ✅

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🌐UTM parameter guide

On this page

  • Tracking for Magento 2
  • Install the Stape plugin
  • Create a new Magento user for Eyk
  • Step 1: add a new user
  • Step 2: assign roles to the new user
  • Step 3: share login credentials
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