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A UTM parameter is a piece of code that you add to the end of a destination URL and is used to track the performance of your marketing activities that drive traffic to your online store. The UTM parameters help the Eyk attribution models identify the traffic source and campaign or email details. UTM set-up can differ slightly per source. Below we first give the general set-up steps, followed by specific examples and ready to use snippets that you can in each of your channels.

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Combining UTMs

Often existing UTMs are already in place. These existing UTMs can be combined with the Eyk UTMs by joining them together, separated by an & symbol. Example:
In this example, the Eyk UTMs (eyk_source and eyk_id) are combined with the standard utm_source parameter. There is nothing complicated to it, just paste them together and make sure each parameter is separated by an & symbol !

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Set-up steps per source

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Meta

For Meta, go to each of your ads and click the “Edit” button. The following tracking template can be placed in the URL Parameters field under the Tracking settings of your ads:
Meta ad tracking template field showing the Eyk URL parameters
For Google Ads, first go to Admin >> Account Settings >> Tracking, then place the following piece of code in the Tracking template field:
Google Ads account settings tracking template field showing the Eyk URL parameters
Google Ads allows tracking parameters to be set at both the account, campaign and ad-group levels. An ad-group or campaign-level tracking template will override an account-level template. Ensure existing ad-group and campaign-level tracking templates are updated as needed.

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Microsoft Ads

For Microsoft Ads, first go to Campaigns >> Settings and click on the tab Account level options. Then place the following piece of code in the Tracking template field:
Microsoft Ads allows tracking parameters to be set at both the account and campaign levels. A campaign-level tracking template will override an account-level template. Ensure existing campaign-level tracking templates are updated as needed.

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TikTok Ads

For TikTok the required Eyk tracking parameters will need to be added to every ad. Unfortunately TikTok does not provide a way to bulk edit ads. To add the tracking parameters, for each ad go to Edit ad and navigate to the Destination section. On the Destination section enter the following tracking template in the URL field:

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Pinterest Ads

For Pinterest, go to each ad and scroll down to the Destination URL. Then copy the following piece of code and append it to the Destination URL:
As an example, if your existing destination url is https://example.com/product then the new destination url with Eyk UTMs will be:
Note that this piece of code should be appended to the Destination URL. It should not replace it!

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Klaviyo

For Klaviyo, head over to Settings >> Other and click on UTM tracking and use the button Add UTM parameter to add the following parameters: Next, set the toggle Automatically add UTM parameters to links to ON >> Don’t forget to click Save For existing campaigns, make sure the tracking parameters are included by going into Editing mode for each campaign. Scroll down to the Tracking section and ensure that Include tracking parameters is set to ON. Make sure Customize tracking parameters is turned OFF. Do the same for existing flows: go to each of your Flows and enter Edit mode. For each Email and SMS action in the flow go to Settings and make sure Enable UTM tracking is set to ON.

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Other sources

🤝 Any source missing for which you would like to see specific examples? Don’t hesitate to reach out using the in-product chat and we’ll help you set-up!
Identifying traffic using Eyk can easily be done by adding the following four UTM parameters to your ad links: