# Eyk

## Docs

- [Eyk Docs](https://docs.eykdata.com/index.md): Guides for setting up first-party tracking, ad destinations, and more with Eyk
- [Tracking for Shopify](https://docs.eykdata.com/tracking/shopify.md): Server-side tracking
- [Tracking for Magento 2](https://docs.eykdata.com/tracking/magento-2.md): Server-side tracking
- [Tracking for Firmhouse](https://docs.eykdata.com/tracking/firmhouse.md): Server-side tracking
- [Eyk event specification](https://docs.eykdata.com/tracking/event-spec.md): JSON payload reference for every event Eyk tracks, client-side and server-side, including the cookie and consent objects.
- [UTM parameter guide](https://docs.eykdata.com/tracking/utm-parameter-guide.md)
- [Google Ads conversion destination](https://docs.eykdata.com/destinations/google-ads.md): Conversion tracking
- [Google Analytics 4 destination](https://docs.eykdata.com/destinations/google-analytics-4.md): Conversion tracking
- [Meta Ads destination](https://docs.eykdata.com/destinations/meta-ads.md): Conversion tracking
- [TikTok destination](https://docs.eykdata.com/destinations/tiktok-ads.md): Conversion tracking
- [How to configure SSH access for Magento](https://docs.eykdata.com/guides/magento-ssh-access.md)
- [Attribution models and how to use them](https://docs.eykdata.com/guides/attribution-models.md): Attribution is a powerful, but complex insight for e-commerce teams. Learn about different attribution models and what insight each can provide you to make better marketing decisions.