# Eyk

- [Eyk Docs](https://docs.eykdata.com/index.md): Set up first-party tracking for your store and send conversions to your ad platforms with Eyk.
- [Shopify](https://docs.eykdata.com/tracking/shopify.md): Give Eyk collaborator access to your Shopify store so the Eyk team can install server-side tracking.
- [Magento 2](https://docs.eykdata.com/tracking/magento-2.md): Install the Stape plugin and create a Magento admin user for Eyk so the Eyk team can set up server-side tracking.
- [Firmhouse](https://docs.eykdata.com/tracking/firmhouse.md): Invite Eyk to your Firmhouse project as a project manager so the Eyk team can set up server-side tracking.
- [Event specification](https://docs.eykdata.com/tracking/event-spec.md): JSON payload reference for every event Eyk tracks, client-side and server-side, including the cookie and consent objects.
- [UTM parameters](https://docs.eykdata.com/tracking/utm-parameter-guide.md): Add Eyk UTM parameters to your ads and emails per channel so attribution can identify each traffic source.
- [Google Ads](https://docs.eykdata.com/destinations/google-ads.md): Create conversion actions in Google Ads and connect them to Eyk so server-side conversions reach your campaigns.
- [Google Analytics 4](https://docs.eykdata.com/destinations/google-analytics-4.md): Connect your Google Analytics 4 property to Eyk so it receives client-side and server-side events.
- [Meta Ads](https://docs.eykdata.com/destinations/meta-ads.md): Connect your Meta dataset to Eyk so Facebook and Instagram campaigns receive server-side conversion events.
- [OpenAI Ads](https://docs.eykdata.com/destinations/openai.md): Send conversion events from Eyk to OpenAI Ads and check that they arrive in OpenAI Ads Manager.
- [TikTok Ads](https://docs.eykdata.com/destinations/tiktok-ads.md): Connect your TikTok pixel to Eyk so TikTok Ads receives client-side and server-side conversion events.
- [Connect an AI tool to Eyk with MCP](https://docs.eykdata.com/agentic/mcp.md): Connect Claude, ChatGPT, Cursor, Claude Code, VS Code, Gemini CLI, Perplexity, Vibe or n8n to your Eyk data through the Eyk MCP server.
- [Data apps](https://docs.eykdata.com/eyk-data-apps-setup.md): Build a web app on Eyk data: load the SDK, let people sign in with Eyk, and run queries.
- [Magento SSH access](https://docs.eykdata.com/guides/magento-ssh-access.md): Give Eyk access to your Magento MySQL database over an SSH tunnel when IP whitelisting is not possible.
- [Overview](https://docs.eykdata.com/guides/custom-data.md): Deliver orders, customers, product variants and refunds from your own backend to Eyk through the Data API or BigQuery hook tables.
- [Data API](https://docs.eykdata.com/guides/custom-data/data-api.md): Send orders, customers, product variants and refunds from your own backend to Eyk over HTTPS, and correct costs from a second system.
- [BigQuery hook tables](https://docs.eykdata.com/guides/custom-data/bigquery-hook-tables.md): Load orders, customers, product variants and refunds into the hook tables of your Eyk BigQuery project with a scheduled query.
- [Attribution models](https://docs.eykdata.com/guides/attribution-models.md): Learn what attribution models are and how each one, from first touch to U-shaped, credits your marketing activity for a purchase.