Skip to main content
The Google Ads conversion destination sends server-side event data from Eyk to Google Ads, so your campaigns can optimize on it.

​
Before you start

You need:
  • Access to your Google Ads account.
  • Access to the Tracking page in Eyk.
Setup has two parts. First you create three conversion actions in Google Ads, then you add the destination in Eyk.

​
Part 1: Create conversion actions in Google Ads

1

Open Goals

Go to your Google Ads account and click Goals in the left-side menu.
Goals menu in Google Ads
2

Create a conversion action

Scroll down and click + Create conversion action.
Create conversion action button
3

Select Website

On the next page, select Website.
Select Website as conversion source
4

Scan your domain

Enter your website domain and click Scan.
Scan website domain
5

Use Google Ads only

If you see this note, click Use Google Ads only. Otherwise skip this step.
Use Google Ads only option
6

Add a conversion action manually

Scroll down to Create conversion actions manually using code and click + Add a conversion action manually.
Add a conversion action manually
7

Select the Purchase category

Open the Select category drop down and select Purchase.
Select Purchase category
8

Set the action as secondary

Click Conversion action optimization options to expand it. Select Secondary action not used for bidding optimization.
Google Ads needs a certain volume of data before a conversion action can optimize bidding. Keep your existing conversion action as primary and run the Eyk action alongside it for about two weeks.
Secondary action optimization option
9

Name the conversion

For Conversion name enter Purchase (Eyk).
Conversion name field
10

Keep default value and count settings

Keep the default settings under Value and Count. Under Value, Use different values for each conversion must be selected. Under Count, Every must be selected.
Value and count settings
11

Enable enhanced conversions

Under Enhanced conversions, make sure Use enhanced conversions for this conversion action is selected. Then click Done in the bottom left corner.
Enhanced conversions setting
12

Repeat for the other conversion actions

Click + Add a conversion action manually. For the categories Add to cart and Begin checkout, repeat the steps from adding a conversion action manually to enabling enhanced conversions.
Add another conversion action
13

Save and continue

When Purchase, Add to cart and Begin checkout are all added, click Save and continue.
Save and continue button
14

Use Google Tag Manager

On the next page, select Use Google Tag Manager.
Use Google Tag Manager option
15

Copy the conversion values

Copy these values. You need them in Part 2:
  • Conversion ID
  • Conversion label: Purchase (Eyk)
  • Conversion label: Add to cart (Eyk)
  • Conversion label: Begin checkout (Eyk)
Conversion ID and labels
Then click Done.

​
Part 2: Add the destination in Eyk

1

Add a destination

In Eyk, go to Tracking and click + Add destination.
Add destination button in Eyk
2

Select Google Ads conversion

Select Google Ads conversion from the list of destinations.
3

Start verification

Enter the values you copied in Part 1 and click Start verification.
Google Ads conversion verification screen
After you publish this destination, pause or remove all existing Google Ads tracking. Otherwise conversions are tracked twice.