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The OpenAI Ads destination is only available on Eyk’s new tracking setup, which is currently in beta. Ask your Eyk contact person for access.
The OpenAI Ads destination in Eyk sends both client-side and server-side event data to OpenAI Ads, so you can measure and optimise campaigns that run in ChatGPT.

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Before you start

You need:
  • Access to the OpenAI Ads Manager for your account.
  • The beta tracking setup enabled in your Eyk environment.
Setup has two parts. First you create a data source and a conversion key in OpenAI Ads Manager. Then you enter both in Eyk.

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Part 1: Get your credentials from OpenAI

1

Open Conversions

Go to OpenAI Ads Manager and navigate to Tools >> Conversions.
2

Create a data source

Click + Create in the top-right corner and select Data Source.
Create menu with the Data Source option in OpenAI Ads Manager
3

Name the data source

For Data Source Name enter Eyk Pixel. Keep Type set to Web and click Create.
Create new data source dialog
4

Copy the data source ID

The Copy data source screen opens. Copy the ID at the top — you’ll need this in Eyk. Ignore the setup code and click Confirm.
You don’t need to install the setup code on your website. Eyk’s tracking sends the events for you.
Data source ID on the Copy data source screen
5

Create a conversion key

Back on the Conversions page, click Manage conversion keys and select + Create new key.
Manage conversion keys menu with the Create new key button
6

Name the conversion key

For Name enter Eyk and click Create.
Create new conversion key dialog
7

Save the key

On the Save your key screen, click Copy and store the key somewhere safe — you’ll need it in Eyk.
OpenAI shows this key only once. If you lose it, create a new key.
Save your key screen

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Part 2: Add the destination in Eyk

1

Add a destination

In your Eyk environment, go to Tracking and click the + Add destination button.
2

Select OpenAI Ads

Select OpenAI Ads from the list of destinations.
3

Enter your credentials

Enter the Data source ID from step 4 and the Conversion API key from step 7, then click Start verification.
All done! ✅
Once you publish this destination, you should pause or remove all existing OpenAI Ads tracking. Leaving these on will lead to duplicate tracking.

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Check that events arrive

In OpenAI Ads Manager, go to Tools >> Conversions and open the Event Stream tab. Events from Eyk appear here shortly after visitors trigger them on your website.