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The OpenAI Ads destination is only available on Eyk’s new tracking setup, which is currently in beta. Ask your Eyk contact person for access.
The OpenAI Ads destination sends client-side and server-side event data from Eyk to OpenAI Ads. Use it to measure and optimize campaigns that run in ChatGPT.

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Before you start

You need:
  • Access to the OpenAI Ads Manager for your account.
  • The beta tracking setup enabled in your Eyk environment.
Setup has two parts. First you collect a pixel ID and create a conversion key in OpenAI Ads Manager. Then you enter both in Eyk. The pixel ID identifies the data source that receives your events.

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Part 1: Get your credentials from OpenAI

1

Open Conversions

Go to OpenAI Ads Manager and open Tools >> Conversions.
2

Check for an existing data source

On the Data Source tab, check whether a data source already exists. If it does, open it, copy its ID and skip to the step “Create a conversion key”. If the tab reads You have not set up data sources yet, continue with the next step.
Conversion events and campaigns are bound to the data source they were created for and cannot switch. Reuse your existing data source to keep campaigns and their optimization intact.
3

Create a data source

Click + Create in the top-right corner and select Data Source.
Create menu with the Data Source option in OpenAI Ads Manager
4

Name the data source

For Data Source Name enter Eyk Pixel and click Create.
Create new data source dialog
5

Copy the pixel ID

The Set up your data source screen opens. Copy the Pixel ID. You need it in Part 2. Ignore the setup code and close the screen with the X in the top-right corner.
You do not need to install the setup code on your website. Eyk’s tracking sends the events for you.
Set up your data source screen with the Pixel ID field
6

Open conversion keys

Back on the Conversions page, click the key icon next to + Create in the top-right corner.
Conversions page with the key icon next to the Create button
7

Create a conversion key

In the Conversion keys panel, click + Create new key.
Conversion keys panel with the Create new key button
8

Name the conversion key

For Name enter Eyk and click Create.
Create new conversion key dialog
9

Save the key

On the Save your key screen, click Copy and store the key somewhere safe. You need it in Part 2.
OpenAI shows this key only once. If you lose it, create a new key.
Save your key screen

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Part 2: Add the destination in Eyk

1

Add a destination

In Eyk, go to Tracking and click + Add destination.
2

Select OpenAI Ads

Select OpenAI Ads from the list of destinations.
3

Enter your credentials

Enter the Pixel ID and the Conversions API key from Part 1, then click Start verification.
After you publish this destination, pause or remove all existing OpenAI Ads tracking. Otherwise conversions are tracked twice.

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Check it worked

In OpenAI Ads Manager, go to Tools >> Conversions and open the Event Stream tab. Events from Eyk appear here shortly after visitors trigger them on your website. If you created a new data source, click + Create >> Conversion Event once events appear and select that data source. Campaigns can only optimize on a conversion event.