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The Pinterest destination sends client-side and server-side event data from Eyk to Pinterest. Use it to measure and optimize your Pinterest campaigns.

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Before you start

You need:
  • Access to Pinterest Ads Manager for your ad account.
  • Access to the Tracking page in Eyk.
Setup has two parts. First you collect your tag ID, ad account ID and an access token in Pinterest Ads Manager. Then you enter them in Eyk.

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Part 1: Get your details from Pinterest

1

Open Conversions

Go to Pinterest Ads Manager, open the menu in the top-left corner and click Conversions.
2

Copy the tag ID

Click Tag manager in the left menu. Copy the tag ID of your Pinterest tag. It is the number shown with the tag. You need it in Part 2.
3

Open the API setup

Click Set Up API in the left menu.
4

Generate an access token

Click Generate new token and copy the token. You need it in Part 2. Store it somewhere safe. If you lose it, generate a new token.
5

Copy the ad account ID

Copy the ad account ID shown next to your account name. You need it in Part 2. The same ID also appears in the address bar of Pinterest Ads Manager.

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Part 2: Add the destination in Eyk

1

Add a destination

In Eyk, go to Tracking and click + Add destination.
Destinations page in Eyk with the Add destination button
2

Select Pinterest

In the Destination library, click Add next to Pinterest.
3

Select your stores

Under Stores, select the stores that send events to Pinterest.
4

Enter your Pinterest details

Enter the Tag ID, Ad Account ID and Conversion Access Token from Part 1.
Pinterest destination form in Eyk with the Tag ID, Ad Account ID and Conversion Access Token fields
5

Select an Item ID source

Select an Item ID source. It determines which product identifier Eyk reports to Pinterest. If you have an active product catalog in Pinterest, use the same identifier type as that catalog.
6

Publish the destination

Click Publish. Eyk starts sending events to Pinterest right away.
After you publish this destination, pause or remove all existing Pinterest tracking. Otherwise conversions are tracked twice.

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Check it worked

In Pinterest Ads Manager, go to Conversions. Events from Eyk appear in the event overview shortly after visitors trigger them on your website.