> ## Documentation Index
> Fetch the complete documentation index at: https://docs.eykdata.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Google Ads conversion destination
> Conversion tracking
The Google Ads conversion destination in Eyk sends server-side event data to Google Ads, and can be used to optimise campaigns.
## Setup instructions
Go to your Google Ads account and click on **Goals** in the left-side menu.
Scroll down and click on the button **+ Create conversion action**.
On the next page, select **Website**.
Enter your website domain and click **Scan**.
In case you see the following note, click **Use Google Ads only**. If you don't see this, please skip this step.
Scroll down to the section **Create conversion actions manually using code** and click **+ Add a conversion action manually**.
On the next page, click on the **Select category** drop down and select **Purchase**.
Then click on **Conversion action optimization options** to expand and select **Secondary action not used for bidding optimization**.
We initially run the conversion actions in secondary mode because conversion actions in Google Ads require a certain volume of data to optimize performance effectively. By keeping your existing conversion action as the primary one and running it alongside Eyk for approximately two weeks, you can ensure a seamless transition.
For **Conversion name** enter `Purchase (Eyk)`.
Keep the default settings in the **Value** and **Count** section. Under **Value**, the option **Use different values for each conversion** should be selected. Under **Count**, ensure **Every** is selected.
Under the **Enhanced conversions** section, ensure **Use enhanced conversions for this conversion action** is selected. Then click the **Done** button in the bottom left corner.
Click **+ Add a conversion action manually** and repeat steps 6 to 10 for goal categories **Add to cart** and **Begin checkout**.
When **Purchase**, **Add to cart** and **Begin checkout** are all added, select **Save and continue**.
On the next page, select **Use Google Tag Manager**.
Copy the following values — you'll need them in the next steps:
* Conversion ID
* Conversion label: Purchase (Eyk)
* Conversion label: Add to cart (Eyk)
* Conversion label: Begin checkout (Eyk)
Click the **Done** button.
In your Eyk environment, go to **Tracking** and click the **+ Add destination** button.
Select **Google Ads conversion** from the list of destinations.
Enter the fields as collected in the previous steps and click **Start verification**.
All done! ✅
Once you publish this destination, you should pause or remove all existing Google Ads tracking. Leaving these on will lead to duplicate tracking.